The Upper Class

Less than a month ago we put another website online: https://theupperclass.net/ - this one is not just another project as it ended up being the last web project of Ricardo Barcellos, our partner and designer, who passed away on Jan 5th, 2013, at home, after living with pancreatic cancer for more than 2 years.

Robert K. Foster did the coding for this beautiful website and we are finalizing the Peak 15 integration. A mobile version will be created/coded soon.

The Upper Class

Ricardo’s last web design.

Posted in Uncategorized | Comments Off

Wrap’er Up logo

Ricardo designed this beautiful logo for Wrap’er Up, a line that offers comfortable and versatile apparel for women: Cache-coeur, vests, hat, pashminas, neck warmers, silvered broaches and more.

Wrap'er Up - horizontal version

The idea behind the logo is to have a symbol that can be used without the word Wrap’er Up. But there is a trick in there that makes it even more interesting and memorable! The letters inside the magenta circle can be a w or the word up and, of course, reminds us of a wrap…

Wrap'er Up - vertical version

As Pablo Martinez, the creator of Wrap’er Up, said, ‘It’s an excellent logo: really neat and pretty smart! The design is fun and modern, and, after Ricardo’s explanations I see a lot of potential for it. I am impressed!’

I am impressed as well, Pablo! Well done, Ricardo!

Wrap'er Up

Posted in Uncategorized | Comments Off

Social Media classes in Banff

I will be facilitating a series of six social media classes in Banff, starting on October 16th until Nov 20th (every Tuesday, with two options for you: 9:30 am – 10:45 am or 11:45 am – 1 pm). The price is $18 + GST or $70 for all six sessions.

The idea is to cover a bit more than the basics for Facebook Pages and Profiles, Pinterest, Twitter, Google+ and blog. Definitely a hands-on course, so bring your laptop, and I will try my best to answer all your questions during the short time we will be together.

Facebook Pages – Starting with a proper set-up, we will go over the new features on Timeline, including suggestions on what to post, how often etc.

Facebook Profiles – Why do you need a profile to create a page? How can you preserve your privacy while working on Facebook Pages for clients or your employer?

Do you have a blog? – Why blog? What to blog about? How to set up a free blog? How often should you post and how to share your content are some of the questions that we aim to answer.

Pinterest – With the amazing numbers that Pinterest is achieving in the social media world, you can’t ignore it anymore! Not that you want to ignore it as, above all, Pinterest is FUN!

Twitter – The perfect news source, Twitter is full of its own language and if you don’t master it, you will get easily lost on the twitter-verse.

Google+ – The ex-Apple evangelist Guy Kawasaki is such a huge fan of Google+ that he wrote a book called What the Plus! Hangout, circles and finding people with the same interests as you are what this course is all about.

Interested? Phone the Town of Banff at 1 403 762 1251, Monday to Friday from 8:30 am – 4:30 pm with a Visa or Mastercard number for payment. More information, go to www.banff.ca

Hope to see you there!

Helena Artmann

Posted in Communications, Social Media | Tagged , , , | Comments Off

Tourism Canmore is live!

After just over 10 days since we start working on this project, Tourism Canmore Kananaskis‘ new website  is up and running… Record time thanks to my fabulous team: Ricardo Barcellos, designer, and Robert K. Foster, programmer. The client wanted the new website to be aligned with the new branding and both were launched the same day. So we incorporated the same images, tagline and elements of the branding on the website. Enjoy…

Go beyond Exhilaration - TCK new homepage

Go beyond Celebration - TCK new homepage

Go beyond Temptation - TCK new homepage

Go beyond Exhilaration - TCK new homepage

Go beyond Celebration - TCK new homepage

Go beyond Inspiration - TCK new homepage

Go beyond distinction - TCK new homepage

Go beyond Sensation - TCK new website

The old Tourism Canmore Kananaskis homepage

The old Tourism Canmore Kananaskis internal page

Posted in Design, Website | Comments Off

Lego

Once again, I am seeing myself at work when I see my 5 year-old son playing. Star Wars Lego is his last obsession and it is fascinating to see his little hands flipping through the instructions, following it perfectly and understanding it with the very few knowledge of the written world he has. Some lessons that I can see him learning:

  • Organization – the extremely small pieces of a Lego can easily get lost if you don’t organize it immediately after opening the package. As an organized person myself, I need organization to function – and so do Lego players!
  • ‘Reading’ and understanding instructions – I started thinking that I don’t have any patience to read instructions because I don’t recall playing with Lego when I was young…
  • Patience – and lots of them to hold and place these little tiny pieces together, at exactly the same position as the manual instructs you to, maybe taking a few days to complete a task.
  • Sense of accomplishment – it is such a great feeling when you accomplish something! I think my son already knows that with his Lego projects.

What else can you add to this list?

Posted in Communications | Comments Off

Facebook Timeline is here!

After a month preparing their users, Facebook will be changing all pages to Timeline today, March 30th.

Two noticeable changes are the fact that we will not have the ability to choose a landing page but we will be able to bring brand awareness using the cover image, so characteristic of the Timeline and a great place for brands to show what they are all about. But like anything Facebook-related, there are some guidelines that must be followed and restrictions like pricing or purchasing information, call to action (‘like this page’), and contact information are some of them. The tabs are still there – and larger! – and we can still create a nice, custom-designed and coded tab for you, with a call to action on the tab thumbnail.

One of the most interesting features of the Timeline is the ‘milestones’ option, where you can add your business history, not being limited to when Facebook was created. A great example is The New York Times Timeline, where they go back all the way to the 1800′s, when the company was founded.

Another nice feature is that your fans can direct message you now. All the administrators of your page will receive the same email from the fan – so make sure you have clearly stated who will be answering it if you have more than one admin.

You now can highlight a post and show it in two columns instead of one. So, if you have a nice photo or video, you can certainly hit the ‘highlight’ button and proudly display it to your fans. You can also ‘pin’ a post and have it on top of your page for a full week. Isn’t it awesome?

Still confused about Facebook Timeline? Check this video.

We created unique images for our clients (see below) and get them trained and up to speed on Timeline features. So, we are all ready to go. How about you?

Yamnuska Mountain Adventures Timeline

Artmann Communications Timeline

Thurber Engineering Timeline

Trilhas e Rumos Timeline

Jackie Gilmour - Realtor in Canmore

Posted in Communications, Design, Social Media | Comments Off

Lessons from show and tell

My almost 5 year-old son has a weekly show and tell at his daycare. He considers it the best day of the week. Yesterday, show and tell was the game of choice at home and I had the chance to analyze it from a ‘business’ perspective. What I learned from it is below:

1. My young son is learning to talk in public, naturally, in a loving and safe environment – hopefully he will carry this lesson throughout his life and a public presentation will never be a problem for him;

2. He is analyzing his toys from an interesting point of view, showing his friends what the toy can do, and why he likes it without previous preparation – who knows if this will not be a game changer for him, choosing a profession that will make him uses these tools?

3. He is answering various questions about his toys, learning to think quickly and, again, analyzing it;

4. The surprise is an important element of this game, as they must not show what they have for the day. Just like I would do with a business proposal.

‘A child plays with the same seriousness as an adult works’, says Jo Soares, an important Brazilian comedy actor. And watching my son playing, I can certainly see myself working.

Posted in Communications | Comments Off

Welcome!

It seems incredible that we’ve been involved in more than eight website projects last year and couldn’t find time to finalize our own but we finally found the time to move our WordPress website to its new home. I hope you enjoy it and drop us a line if you need some help with your own website…

Posted in About us, Website | Comments Off

Congratulations, Ricardo!

Our graphic designer and partner, Ricardo Barcellos, just got his Canadian certification! As he commented on his Facebook profile: “It’s official! I am a Certified Graphic Designer, Society of Graphic Designers of Canada!” We couldn’t be more proud of him…

Posted in About us, Design | Comments Off

Never stop selling your services

Community Futures Centre West published a blog post today and mentioned us! How great is that?

Posted in About us, Communications | Comments Off